The Digital Watermarking Alliance (DWA) is an industry group that promotes digital watermarking technologies to protect digital media content.
Watermarking is used to embed a unique, invisible marker into content, which can later be used for tracking and detecting piracy or unauthorized redistribution.
Hollywood studios and other media companies use digital watermarking to track unauthorized copies of movies or TV shows that are illegally distributed.
Watermarks allow studios to trace the source of leaks and identify which distributors or partners may have been involved.
Does the Digital Watermarking Alliance (DWA) focus on promoting watermarking for content protection?
Yes.
